Marketing strategies of Beauche Intenational Feedmilling and Marketing Cooperative (CAFFMACO) / by Camille C. Del Rosario.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2017. Cavite State University- Main Campus,Description: xii, 84 pages : 28 cm. illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.8  D38 2017
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: DEL ROSARIO, CAMILLE C. Marketing Strategies of Beauche international. Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing Management. Cavite State University, Indang, Cavite. April 2017. Adviser: Ms. Mary Grace Ilagan. This study was conducted from March 2, 2017, to April 4, 2017 in Beauché International, Block 6, Lots 9 & 11, Dasmarifias Technopark, Paliparan l, City of Dasmarifias, Cavite, Philippines, 4114 to describe the profile of Beauché International. As well as the existing marketing strategies, analyze the marketing strategies of the company using SWOT (strengths, weaknesses, opportunities, and threats) analysis which determine the problems encountered by the firm in marketing their products and recommend possible solutions to the problems identified. Two approaches were used to obtain the information needed. The first approach was through personal interviews with the sales and marketing coordinator, admin officers, and accounting staffs. The second approach through observations of operations involved. In addition, a number of information were obtained for the documentary files of the firm. Descriptive method was used to describe the components and processes involved and processes of the firm. Beauché International is a direct selling company that offers beauty products such as whitening soaps, cleansing agents, beauty creams and skin whitening lotions. The products of the firm proved its effectiveness in a decade. Ms. Conchita Delos Reyes is the founder and CEO of Beauche International. The five siblings of the CEO help manage the company's operation. In terms of promotional strategies, the company used direct selling strategy that proceeds to a selected location and disperses to approach sari-sari stores, mini groceries, and pharmacies to endorse their products. Establishing of retail outlets, spreading of outlets on malls like Walter Mart, SM and Robinson's. Beauché also offers free livelihood programs for those people who want to sell their products and also the information dissemination through flyers and tarpaulins. The firm also allows plant tour for newly members of the company. The company also faced some problems like the lack of improvement of packaging, lack of manpower, the delay deliveries of raw materials, and wider penetration of products. Beauché International plans to create new products and penetrate their products in different places nationwide. When it comes to delayed deliveries, the company plans to become more organized on monitoring the deliveries and improve the pricing strategy of the company.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658.8 D38 2017 (Browse shelf(Opens below)) Link to resource Room use only CS-530 00011580

Case Study (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

DEL ROSARIO, CAMILLE C. Marketing Strategies of Beauche international.
Undergraduate Case Study. Bachelor of Science in Business Management, major in Marketing Management. Cavite State University, Indang, Cavite. April 2017. Adviser: Ms. Mary Grace Ilagan.
This study was conducted from March 2, 2017, to April 4, 2017 in Beauché International, Block 6, Lots 9 & 11, Dasmarifias Technopark, Paliparan l, City of Dasmarifias, Cavite, Philippines, 4114 to describe the profile of Beauché International. As well as the existing marketing strategies, analyze the marketing strategies of the company using SWOT (strengths, weaknesses, opportunities, and threats) analysis which determine the problems encountered by the firm in marketing their products and recommend possible solutions to the problems identified.
Two approaches were used to obtain the information needed. The first approach was through personal interviews with the sales and marketing coordinator, admin officers, and accounting staffs. The second approach through observations of operations involved. In addition, a number of information were obtained for the documentary files of the firm. Descriptive method was used to describe the components and processes involved and processes of the firm.
Beauché International is a direct selling company that offers beauty products such as whitening soaps, cleansing agents, beauty creams and skin whitening lotions. The products of the firm proved its effectiveness in a decade.
Ms. Conchita Delos Reyes is the founder and CEO of Beauche International. The five siblings of the CEO help manage the company's operation.

In terms of promotional strategies, the company used direct selling strategy that proceeds to a selected location and disperses to approach sari-sari stores, mini groceries, and pharmacies to endorse their products. Establishing of retail outlets, spreading of outlets on malls like Walter Mart, SM and Robinson's. Beauché also offers free livelihood programs for those people who want to sell their products and also the information dissemination through flyers and tarpaulins. The firm also allows plant tour for newly members of the company.
The company also faced some problems like the lack of improvement of packaging, lack of manpower, the delay deliveries of raw materials, and wider penetration of products.
Beauché International plans to create new products and penetrate their products in different places nationwide. When it comes to delayed deliveries, the company plans to become more organized on monitoring the deliveries and improve the pricing strategy of the company.

Submitted copy to the University Library. 09/07/2017 CS-530

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