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Marketing strategies of BPI - Family Bank, Silang branch / by Roderick D. Cenizal.

By:

Cenizal, Roderick D [author]

Contributor(s):

Rodrin, Luzviminda A [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 1999.Description: xi, 29 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

332.1 C33 1999

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: CENIZAL, RODERICK DIMARANAN, "MARKETING STRATEGIES OF BPI FAMILY BANK, (SILANG BRANCH). Undergraduate Case study, Bachelor Of Science in Business Management, Major in Economics, Cavite State University, Indang, Cavite, 1999. Adviser Dr. Luzviminda Rodrin. A three-month case study at BPI Family Bank in Silang, Cavite was conducted from December 1998 to February 1999 to determine and analyze the management, organization and marketing strategies of BPI Family Bank; to identify the problems encountered by the firm in its operation, and to identify the probable solutions to the problem. The study focused on the management organization and marketing strategies of the firm. The data were gathered through interviews with the head officers and other employees of the bank. Other data were gathered from reading materials of the firm. The bank offers several services. Their deposit accounts have different types of services to cater the public. The price of the products is based on the study made by the treasury department of the bank. The bank promotes its product through personal selling which includes mapping though different areas and referral from valued clients of the bank. Another way of promotion is the creation of new products and distribution of brochure. The place of the promotion is within the vicinity of the branch. They have few stable customers and regular clients, since it is a branch bank. After evaluating the firm, it was observed that the firm encountered problems mainly on its line communication because the bank is centralized. Hence, when the bank is off-line they cannot transfer the daily transactions to the main office like deposit accounts and other balances.

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	332.1 C33 1999 (Browse shelf(Opens below))		Link to resource	Room use only	CS-345		00001168

Case Study (BS in Business Management Major in Economics) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

CENIZAL, RODERICK DIMARANAN, "MARKETING STRATEGIES OF BPI FAMILY BANK, (SILANG BRANCH). Undergraduate Case study, Bachelor Of Science in Business Management, Major in Economics, Cavite State University, Indang, Cavite, 1999. Adviser Dr. Luzviminda Rodrin.
A three-month case study at BPI Family Bank in Silang, Cavite was conducted from December 1998 to February 1999 to determine and analyze the management, organization and marketing strategies of BPI Family Bank; to identify the problems encountered by the firm in its operation, and to identify the probable solutions to the
problem.
The study focused on the management organization and marketing strategies of the firm. The data were gathered through interviews with the head officers and other employees of the bank. Other data were gathered from reading materials of the firm.
The bank offers several services. Their deposit accounts have different types of
services to cater the public. The price of the products is based on the study made by the treasury department of the bank. The bank promotes its product through personal selling which includes mapping though different areas and referral from valued clients of the bank. Another way of promotion is the creation of new products and distribution of brochure. The place of the promotion is within the vicinity of the branch. They have few stable customers and regular clients, since it is a branch bank.
After evaluating the firm, it was observed that the firm encountered problems mainly on its line communication because the bank is centralized. Hence, when the bank is off-line they cannot transfer the daily transactions to the main office like deposit accounts and other balances.

Submitted to the University Library 01/30/2001 CS-345