Wrap & Roll / by Amorliza B. Aliswag, Jonna Mae D. Anacan and Sharlyn C. Tapel.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2018. Cavite State University- Main Campus,Description: xviii, 65 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 338.1  Al4 2018
Online resources: Production credits:
  • College of Agriculture, Food, Environment and Natural Resources (CAFENR)
Abstract: ALISWAG, AMORLIZA B., ANACAN, JONNA MAE D., TAPEL MARLYN C., Wrap and Roll. Enterprise Development Project. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University.2018. Adviser: Ms. Betsy Rose S. Fidel. Wrap and Roll is an enterprise development project conducted by three Bachelor of Science in Business Management students namely: Amorliza B. Aliswag, Jonna Mae D. Anacan, Sharlyn C.Tapel. The said project was conducted from January 6 2018 to July 7, 2018 and was based at Blk. 12 lot 8 Congressional Road Phase 2 Burol 1 Dasmarinas, Cavite. The project aimed to determine the profitability of the food production to serve high quality of the product that would satisfy the needs and wants of the consumer especially the students and faculty members of the main campus. The business used value based pricing and came up with the selling price for each product. Wrap and Roll target market included students and people within the location site. To promote the product, the entrepreneurs used different promotional tool such as loyalty card, personal selling, word of mouth and internet marketing. The operation of the business which started on the second week of January 2018, the business operations Wrap & Roll generated a total sales of P58, 611. During the operation of the business, the entrepreneurs experienced some difficulties and problems but despite all the problems the proponents were still able to make the business possible The biggest problem while operating the business was the location and the target market because the entrepreneurs did not survey first the location before they started the business. To solve the problem the entrepreneurs decided to create different promotion strategies that can attract more customers. The second problem that the business encountered was the price of the product. It was hard for the entrepreneurs to market the product with its high price because there were plenty of competitors near by the business stall. To solve the problem, the entrepreneurs decreased the price of the product because the cost of the raw materials was lower than the previous cost. Since the product was relatively new to the market, it was not easy for the customer to patronize the product. As a solution, the entrepreneurs explained to the customers what the product is about as well as the return bought in buying the product.
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 338.1 Al4 2018 (Browse shelf(Opens below)) Link to resource Room use only EDP-505 00011819

Entrepreneurial Development Project (Bachelor in Business Management Major in Marketing Management) Cavite State University

Includes bibliographical references.

College of Agriculture, Food, Environment and Natural Resources (CAFENR)

ALISWAG, AMORLIZA B., ANACAN, JONNA MAE D., TAPEL MARLYN C., Wrap and Roll. Enterprise Development Project. Bachelor of Science in Business Management Major in Marketing Management. Cavite State University.2018. Adviser: Ms. Betsy Rose S. Fidel.
Wrap and Roll is an enterprise development project conducted by three Bachelor of Science in Business Management students namely: Amorliza B. Aliswag, Jonna Mae D. Anacan, Sharlyn C.Tapel. The said project was conducted from January 6 2018 to July 7, 2018 and was based at Blk. 12 lot 8 Congressional Road Phase 2 Burol 1 Dasmarinas, Cavite.
The project aimed to determine the profitability of the food production to serve high quality of the product that would satisfy the needs and wants of the consumer especially the students and faculty members of the main campus.
The business used value based pricing and came up with the selling price for each product. Wrap and Roll target market included students and people within the location site. To promote the product, the entrepreneurs used different promotional tool such as loyalty card, personal selling, word of mouth and internet marketing.
The operation of the business which started on the second week of January 2018,
the business operations Wrap & Roll generated a total sales of P58, 611. During the operation of the business, the entrepreneurs experienced some difficulties and problems but despite all the problems the proponents were still able to make the business possible
The biggest problem while operating the business was the location and the target market because the entrepreneurs did not survey first the location before they started the business. To solve the problem the entrepreneurs decided to create different promotion strategies that can attract more customers.
The second problem that the business encountered was the price of the product. It was hard for the entrepreneurs to market the product with its high price because there were plenty of competitors near by the business stall. To solve the problem, the entrepreneurs decreased the price of the product because the cost of the raw materials was lower than the previous cost.
Since the product was relatively new to the market, it was not easy for the customer to patronize the product. As a solution, the entrepreneurs explained to the customers what the product is about as well as the return bought in buying the product.

Submitted copy to the University Library. 01/28/2019 EDP-505

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