Jay and students perception on the practice of media ethics in the Philippines / by Rona P. Reymundo.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2012.Description: xi, 48 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 302.23 R33 2012
Online resources: Production credits:
  • College of Arts and Sciences (CAS)
Abstract: REYMUNDO, RONA P. Jay and Students' Perception on the Practice of Media Ethics in the Philippines. Undergraduate thesis. Bachelor of Arts in Mass Communication. Cavite State University. March 2012. Thesis Adviser: Ms. Racquel G. Garcia. The study was conducted to find out the media ethical practices shown in the Indie film Jay and the perception of third year and fourth year BA Mass Communication Students of Cavite State University-Main Campus on media ethics in the Philippines before and after watching the Indie film Jay. Specifically, it aimed to find out the perception of the third year and fourth year BA Mass Communication Students of Cavite State University-Main Campus on media ethics in the Philippines before watching the film Jay, identify media practices shown in the indie film Jay, find out the perception of the third year and fourth year BA Mass Communication Students of Cavite State University-Main Campus on media ethics in the Philippines after watching the film Jay and Compare the perception of students on media ethics before and after watching the film Jay. Survey questionnaires were used in this study to utilize descriptive method of research to describe the perception of the respondents. Frequency counts, percentage, mean, t-test value, and standard deviation were used as statistical tool. Populations of 77 BA Mass Communication students were the respondents. The responses drawn from the study showed that respondents had positive perception on Philippine media ethics before watching the film. Also, the Indie film portrayed media as violators of some ethical practices and after watching the film, the BA Mass Communication student respondents had changes in their perception on the practices of media ethics in the Philippines from positive to neutral and negative.The study recommends that media should promote positive image of media to gain public trust. Media practitioners should follow media ethics.
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Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 302.23 R33 2012 (Browse shelf(Opens below)) Link to resource Room use only T-5181 00000131

Theses (BS Mass Communication--Journalism) Cavite State University.

Includes bibliographical references.

College of Arts and Sciences (CAS)

REYMUNDO, RONA P. Jay and Students' Perception on the Practice of Media Ethics in the Philippines. Undergraduate thesis. Bachelor of Arts in Mass Communication. Cavite State University. March 2012. Thesis Adviser: Ms. Racquel G. Garcia.
The study was conducted to find out the media ethical practices shown in the Indie film Jay and the perception of third year and fourth year BA Mass Communication Students of Cavite State University-Main Campus on media ethics in the Philippines before and after watching the Indie film Jay.
Specifically, it aimed to find out the perception of the third year and fourth year BA Mass Communication Students of Cavite State University-Main Campus on media ethics in the Philippines before watching the film Jay, identify media practices shown in the indie film Jay, find out the perception of the third year and fourth year BA Mass Communication Students of Cavite State University-Main Campus on media ethics in the Philippines after watching the film Jay and Compare the perception of students on media ethics before and after watching the film Jay.
Survey questionnaires were used in this study to utilize descriptive method of research to describe the perception of the respondents. Frequency counts, percentage, mean, t-test value, and standard deviation were used as statistical tool. Populations of 77 BA Mass Communication students were the respondents.
The responses drawn from the study showed that respondents had positive perception on Philippine media ethics before watching the film. Also, the Indie film
portrayed media as violators of some ethical practices and after watching the film, the BA Mass Communication student respondents had changes in their perception on the practices of media ethics in the Philippines from positive to neutral and negative.The study recommends that media should promote positive image of media to gain public trust. Media practitioners should follow media ethics.

Submitted to the University Library T-5181

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