Royal ice cream / Geraldine S. Diaz, Adrian A. Perey, Melanie N. Perlado, and Pia Fel I. Tuscano

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite: Cavite State University- Main Campus, 2001.Description: xxi, 69p. : ill. ; 28 cm. illustrations ; cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 338.17  R81 2001
Online resources: Production credits:
  • College of Economics, Management and Developmental Studies (CEMDS)
Abstract: DIAZ, G. S., PEREY, A. A., PERLADO, M. N., TUSCANO, P.F. I., ROYAL ICE CREAM. An Enterprise Development Project. Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. April 2001. Adviser: Mr. Roderick M. Rupido. A four—month operation of Royal Ice Cream was conducted at Banaba Cerca, Indang, Cavite from October 24, 2000 to February 9, 2001. The project started with an initial capital of P 20, 000.00 from individual contributions of P5,000.00 per person. Through the entrepreneurial project, the students were able to apply knowledge in managing a small scale business and develop problem solving skills. In addition, the students were also able to apply the theories and skills learned in the classroom like pricing, promotion, marketing strategies, handling products and management as a whole. The four students worked as partners on Royal Ice Cream. The proponents agreed to perform equal duties and responsibilities in conducting the project. Ice cream in cups and cones were sold at Cavite State University. The price of ice cream in cones and in cups was fixed at P5.00. Ice cream on sealed cups were sold at P6.50 per cup. These were stored in a freezer but were spoiled due to brownouts. After the conduct of the project, a net income of P16,990.50 and a return on investment of 85 percent for four months operation were realized. The return above cash costs amounted to P16,990.50 while the return above non — cash costs totaled to P61,375.00. Strong determination and patience are considered as the most important attributes of an entrepreneur to succeed in this kind of business.
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Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 338.17 R81 2001 (Browse shelf(Opens below)) Not For Loan EDP-92 00001309

Enterprise Development Project (BSBM Major in Marketing Management) Cavite State University.

Includes bibliographical references.

College of Economics, Management and Developmental Studies (CEMDS)

DIAZ, G. S., PEREY, A. A., PERLADO, M. N., TUSCANO, P.F. I., ROYAL ICE CREAM. An Enterprise Development Project. Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite. April 2001. Adviser: Mr. Roderick M. Rupido.
A four—month operation of Royal Ice Cream was conducted at Banaba Cerca, Indang, Cavite from October 24, 2000 to February 9, 2001. The project started with an initial capital of P 20, 000.00 from individual contributions of P5,000.00 per person. Through the entrepreneurial project, the students were able to apply knowledge in managing a small scale business and develop problem solving skills. In addition, the students were also able to apply the theories and skills learned in the classroom like pricing, promotion, marketing strategies, handling products and management as a whole. The four students worked as partners on Royal Ice Cream. The proponents agreed to perform equal duties and responsibilities in conducting the project. Ice cream in cups and cones were sold at Cavite State University. The price of ice cream in cones and in cups was fixed at P5.00. Ice cream on sealed cups were sold at P6.50 per cup. These were stored in a freezer but were spoiled due to brownouts.
After the conduct of the project, a net income of P16,990.50 and a return on investment of 85 percent for four months operation were realized. The return above cash costs amounted to P16,990.50 while the return above non — cash costs totaled to P61,375.00. Strong determination and patience are considered as the most important attributes of an entrepreneur to succeed in this kind of business.

05/21/2001 EDP-92 Submitted to the University Library

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