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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Publication details: Englewood Cliffs, New Jersey. : Prentice-Hall International, c1991. Edition: 5th edDescription: xxiii, 711 p. : ill. ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0137216890 (hbk.)
  • 0136912478 (hbk.)
Subject(s): LOC classification:
  • HF5415  K84 1991
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5415 K84 1991 (Browse shelf(Opens below)) Room use only 8832 00019056
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 K84 1991 (Browse shelf(Opens below)) c2 Available 43797 00013391
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 K84 1991 (Browse shelf(Opens below)) c3 Available 49010 00013392

Glossary : p. 667 - 680.

Includes references.

Donated by Ohio State University 49010 copy 3

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