Principles of modern marketing / Stewart W. Husted, Dale L. Varble, James R. Lowry.

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Publication details: Boston : Allyn and Bacon, c1989.Description: xxvii, 722p. : ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Circulation Section	Non-fiction	HF5415 H96 1989 (Browse shelf(Opens below))		Available	26315		00013413

Glossary : p. 697 - 709.

Includes bibliographical references and index.

Donated by Ohio State University 26315