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Marketing : concepts and strategies / William M. Pride, O. C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin, c1989. Edition: 6th edDescription: xxxiv, 818p.+ : col. ill. ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 039536938x
Subject(s): LOC classification:
  • HF5415  P93 1989
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 P93 1989 (Browse shelf(Opens below)) c1 Available 25948 00019486
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 P93 1989 (Browse shelf(Opens below)) c2 Available 25949 00013713
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 P93 1989 (Browse shelf(Opens below)) c3 Available 26710 00013714

Glossary : p. G1 - G20. Includes bibliographical references and index.

Donated by Ohio State University 25949 copy 2

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