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Marketing management : analysis, planning, implementation and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N. J. : Prentice Hall, c1991. Edition: 7th edDescription: xxvi, 756 p. : ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0135524806
Subject(s): LOC classification:
  • HF5415.13  K84 1991
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5415.13 K84 1991 (Browse shelf(Opens below)) Room use only 21029 00019678
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.13 K84 1991 (Browse shelf(Opens below)) c2 Available 26343 00013789
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.13 K84 1991 (Browse shelf(Opens below)) c3 Available 49805 00019677

Includes bibliographical references and index.

Donated by Ohio State University 26343 copy 2

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