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Marketing : principles and strategy / Henry Assael.
Series: The Dryden Press series in marketingPublication details: Forth Worth, [Tex.] : Dryden Press, c1993.Edition: 2nd edDescription: xxix, 771p. : col. ill. ; 26 cmContent type:- text
- unmediated
- volume
- 0030767083
- HF5415 As7 1993
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415 As7 1993 (Browse shelf(Opens below)) | Room use only | 22185 | 00019891 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | HF5415 As7 1993 (Browse shelf(Opens below)) | c3 | Available | 57194 | 00013890 |
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| RUS HF5387 J44 1993 Case studies in business ethics / | RUS HF5414 N31 2014 Visual social marketing for dummies / | RUS HF5415 Ar5 2000 Marketing : an introduction / | RUS HF5415 As7 1993 Marketing : principles and strategy / | RUS HF5415 Et9 1997 Marketing / | RUS HF5415 Et9 2001 Marketing / | RUS HF5415 Ev1 1992 Marketing / |
Glossary : p. G1 - G26.
Includes bibliographical references and index.
Donated by Ohio State University 57194 copy 3