Developing, implementing, and managing an effective marketing plan / Hal Goetsch.
Publication details: Lincolnwood, Ill. : NTC Business Bocks, c1993. Description: xv, 249 p. : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- HF5415.13 G55 1993
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 G55 1993 (Browse shelf(Opens below)) | Available | 8909 | 00013891 |
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HF5415.13 B69 1995 Marketing management : a strategic approach with a global orientation / | HF5415.13 B69 1995 Marketing management : a strategic approach with a global orientation / | HF5415.13 C85 1997 v.4 Marketing research and information systems / | HF5415.13 G55 1993 Developing, implementing, and managing an effective marketing plan / | HF5415.13 G94 1997 Marketing management : strategies and programs / | HF5415.13 H26 1988 Your pursuit of profit / | HF5415.13 Ia1 2019 Marketing management / |
Includes bibliographical references.
Donated by W. Barry Thompson 8909