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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1996. Edition: 2nd edDescription: xxxiii, 890. : ill. ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0131257331 hard bound Subject(s): Marketing research | Marketing research -- MethodologyLOC classification: HF5415.2 | M29 1996
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.2 M29 1996 (Browse shelf(Opens below)) | Room use only | 18952 | 00020255 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.2 M29 1996 (Browse shelf(Opens below)) | c2 | Available | 18953 | 00014053 |
Includes bibliographical references and index.
Donated by Ohio State University 18953 copy 2