Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
Series: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 11th edDescription: xxi, 624p. : ill. ; 25 cmContent type:- text
- unmediated
- volume
- 0070189544
- HF5415 Et9 1997
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415 Et9 1997 (Browse shelf(Opens below)) | Room use only | 18883 | 00020394 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 Et9 1997 (Browse shelf(Opens below)) | c2 | Available | 21464 | 00014098 | ||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 Et9 1997 (Browse shelf(Opens below)) | c4 | Available | 48608 | 00014099 |
Rev. ed. of: Fundamentals of marketing. William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994. Glossary : p. G1 - G17.
Includes bibliographical references and indexes.
Donated by Ohio State University 21464 copy 2