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Principles of marketing / Philip Kotler, Gary Armstrong

By: Contributor(s): Publication details: Upper Saddle River, N. J. : Prentice Hall, c2001. Edition: 9th edDescription: xxxi, 785p. : col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0130263125 hard bound
Subject(s): LOC classification:
  • HF5415  K84 2001
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5415 K84 2001 (Browse shelf(Opens below)) Room use only 20092 00020905
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415 K84 2001 (Browse shelf(Opens below)) c2 Available 22588 00014426

Glossary : p. G1 - G10.

Includes bibliographical references.

Donated by Ohio State University 22588 copy 2

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