Buyers perceived risk and satisfaction level towards secondhand cars in selected areas of Cavite / by Kimberly A. Malayaw, Julienne Mary O. Superal, and Gerald T. Torres
Material type:
TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2017.Description: xiii, 83 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 629.222 M29 2017
- College of Economics, Management and Developmental Studies (CEMDS)
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
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Theses / Manuscripts
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Ladislao N. Diwa Memorial Library Theses Section | Non-fiction | 629.222 M29 2017 (Browse shelf(Opens below)) | Link to resource | Room use only | T-6969 | 00000184 |
Theses (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University
Includes bibliographical references.
College of Economics, Management and Developmental Studies (CEMDS)
MALAYAW, KIMBERLY A., SUPERAL, JULIENNE MARY O., TORRES
GERALD T., Buyers' Perceived Risk and Satisfaction Level Towards Secondhand Cars in Selected Area of Cavite. Undergraduate Thesis, Bachelor of Science in Business Management major in Marketing Management. Cavite State University Indang, Cavite- May 2017- Adviser: Mr. Gener Cueno
This study was undertaken for the purpose of determining buyers' perceived risk and satisfaction level towards secondhand cars in selected areas of Cavite- The study was conducted in five selected areas municipalities of Cavite namely; Imus, Dasmarinas Awit, Tagaytay, and Cavite City- The study aimed to describe the demographic profile of the secondhand car buyers of selected areas of Cavite; determine the most preferred make and type of secondhand cars; determine the perceived Fisk of buyers in buying secondhand cars; determine the level of satisfaction of buyers in buying secondhand cars; determine if there is a significant difference on the level of perceived risk based on demographic profile of buyers; determine if there is a significant difference on the level of satisfaction based on demographic profile; and determine if there is a significant relationship between perceived risk and on the level of satisfaction.
Primary data were used in the study through the use of questionnaire designed for the purpose of gathering data to answers the specific questions of the study- Descriptive statistics such as the frequency, percentage, Kruskal Wallis statistics, Mann Whitney statistics and spearman coefficient correlation were used to describe the demographic profile of the buyers, perceived risk in buying secondhand cars and other important information relevant to the study. Likert scale was used to determine the satisfaction level of buyers towards secondhand cars in municipalities of Cavite-
From the analysis and interpretation of data, the following findings were: It was revealed that most of the buyers of secondhand cars age ranged from 19 to 75, were male, married, educated, and employed who earned an estimated gross monthly income of P5,000 – P30, 000.The common type of car that buyers usually purchased was SUV and for the make of the car, Toyota was mostly purchased. The study shows that buying secondhand car was perceived to low risk. The study also shows that secondhand car can meet the satisfaction that the buyers expected.
The study also found that there is no significant difference on the perceived risk based on sex, educational attainment, occupation and gross monthly income except for age, civil status, and location.
The study also showed that is no significant difference on the level of satisfaction based on sex, age, civil status and educational attainment except for location, occupation, and gross monthly income.
Lastly, the study posited that perceived risk is not significantly related to the level of satisfaction of the participants.
Submitted to the University Library T-6969