Contemporary marketing / Louis E. Boone and David L. Kurtz.

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Publication details: Australia : South Western, c2004.Edition: 11th edDescription: li, 599 p. : col. ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	Non-fiction	RUS HF5415 B64 2004 (Browse shelf(Opens below))			Room use only	51359		00021226
Books	Ladislao N. Diwa Memorial Library Circulation Section	Non-fiction	HF5415 B64 2004 (Browse shelf(Opens below))		c2	Available	54245		00014596

Glossary : p. G1 - G14.

Bibliography : p. N1 - N8. Includes index.

Donated by Ohio State University 54245 copy 2