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Services marketing / by Valarie Zeithaml, Mary Jo Bitner.
Material type:
TextPublication details: New York : McGraw-Hill, c1996.Description: xx, 700 p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 0070782504
- HD980.5 Z3 1996
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HD980.5 Z3 1996 (Browse shelf(Opens below)) | Room use only | 25207 | 00015339 |
Includes bibliographical references and index.
Purchased 25207