Contemporary advertising / Williams F. Arens, Courtland L. Bovee.

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TextPublication details: Ill. : IRWIN, c1994.Edition: 5th edDescription: xxx, 573p. : col. ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5821 Ar3 1994 (Browse shelf(Opens below))		Available	43383		00017981

Glossary : p. 22. Includes index.

Donated by Ohio State University 43383