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Contemporary advertising / Williams F. Arens, Courtland L. Bovee.

By: Contributor(s): Material type: TextTextPublication details: Ill. : IRWIN, c1994.Edition: 5th edDescription: xxx, 573p. : col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 025613412X
Subject(s): LOC classification:
  • HF5821  Ar3 1994
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5821 Ar3 1994 (Browse shelf(Opens below)) Available 43383 00017981

Glossary : p. 22. Includes index.

Donated by Ohio State University 43383

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