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Contemporary advertising / Williams F. Arens, Courtland L. Bovee.
Material type:
TextPublication details: Ill. : IRWIN, c1994.Edition: 5th edDescription: xxx, 573p. : col. ill. ; 28 cmContent type: - text
- unmediated
- volume
- 025613412X
- HF5821 Ar3 1994
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5821 Ar3 1994 (Browse shelf(Opens below)) | Room use only | 43383 | 00017981 |
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| RUS HF5770 F33 1993 Appropriate food packaging / | RUS HF5813 A8Sh7 1992 Great Australian advertising campaigns / | RUS HF5813 U6M11 1996 The Commercialization of American culture : new advertising, control and democracy / | RUS HF5821 Ar3 1994 Contemporary advertising / | RUS HF5821 B62Ar3 1999 Contemporary advertising / | RUS HF5821 Og9 2019 Advertising and integrated brand promotion / | RUS HF5821 B66 1992 Contemporary advertising / |
Glossary : p. 22. Includes index.
Donated by Ohio State University 43383