How advertising works : the role of research / edited by John Philip Jones.

Contributor(s): Jones, John PhilipMaterial type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE, c1998. Description: 358p. : ill. ; 23 cmISBN: 076191241X (pbk)Subject(s): Advertising | Advertising -- Research

List(s) this item appears in: Research References

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF5823	Available	apd		24910

Includes bibliographical references and index.