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How advertising works : the role of research / edited by John Philip Jones.

Contributor(s): Jones, John PhilipMaterial type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c1998. Description: 358p. : ill. ; 23 cmISBN: 076191241X (pbk)Subject(s): Advertising | Advertising -- Research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
19990811 HF5823 Available apd 24910

Includes bibliographical references and index.

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