How advertising works : the role of research / edited by John Philip Jones.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE, c1998.Description: 358p. : ill. ; 23 cmContent type:

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List(s) this item appears in: Research References

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823 H83 1998 (Browse shelf(Opens below))		Available	24910		00018255

Includes bibliographical references and index.

Purchased 24910