Advertising campaign strategy : a guide to marketing communication plans / Donald Parente ... [et al.].

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Material type: Text

TextPublication details: Fort Worth, Tex. : Dryden Press, c1996.Description: xx, 363 p. : ill. ; 24 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5837 Ad9 1996 (Browse shelf(Opens below))		Room use only	24936		00018259

Includes bibliographical references and index.

Purchased 24936