Amazon cover image
Image from Amazon.com

Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Pub., c2004.Description: 203p. : ill. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0761922539 (paper)
Subject(s): LOC classification:
  • HF5823  T23 2004
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5823 T23 2004 (Browse shelf(Opens below)) Available 16761 00018261

Includes bibliographical references and index.

Purchased 16761

Copyright © 2022. Cavite State University | Koha 22.11.01.000 Rosalie