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Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Pub., c2004.Description: 203p. : ill. ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • 0761922539 (paper)
Subject(s): LOC classification:
  • HF5823  T23 2004
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Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5823 T23 2004 (Browse shelf(Opens below)) Available 16761 00018261

Includes bibliographical references and index.

Purchased 16761

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