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Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Pub., c2004.Description: 203p. : ill. ; 23 cmContent type: - text
- unmediated
- volume
- 0761922539 (paper)
- HF5823 T23 2004
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 T23 2004 (Browse shelf(Opens below)) | Room use only | 16761 | 00018261 |
Includes bibliographical references and index.
Purchased 16761