Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Pub., c2004.Description: 203p. : ill. ; 23 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823 T23 2004 (Browse shelf(Opens below))		Available	16761		00018261

Includes bibliographical references and index.

Purchased 16761