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Marketing management : analysis, planning, implementation and control / Philip Kotler.

By: Material type: TextTextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1997.Description: xl, 789 p. : ill. ; 26 cmISBN:
  • 0132435101
Subject(s): LOC classification:
  • HF5415.13  K84 1997
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5415.13 K84 1997 (Browse shelf(Opens below)) c1 Room use only 18935 00018310
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.13 K84 1997 (Browse shelf(Opens below)) c2 Available 18936 00018307
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.13 K84 1997 (Browse shelf(Opens below)) c3 Available 46343 00018308
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5415.13 K84 1997 (Browse shelf(Opens below)) c4 Available 15545 00018309

Includes bibliographical references and index.

Donated by Ohio State University 01/20/2006 18936 c2

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