Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.
Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1993.Description: xvii, 218p. : ill. ; 23 cmISBN:- 0844233633
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF1415.123 | Available | mma | 24626 |
Includes index.