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Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1993.Description: xvii, 218p. : ill. ; 23 cmISBN:
  • 0844233633
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19990811 HF1415.123 Available mma 24626

Includes index.

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