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Branding demystified : plans to payoffs / Harsh V. Verma.
Material type:
TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2010.Description: xiii, 247 p. : ill. ; 22 cmISBN: - 9788132102342 (paper back)
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Ladislao N. Diwa Memorial Library Room Use Section | 20120720 | HF5415.1255 | Available | mas | 76106 |
Contents: Why brands? - - What is a brand? - - Brand transformation - - Brand vision : concepts and creation - - Pushing the brand to higher orbits - - Pressing hot buttons in consumer value space - - Internal and external leveraging of brand assets - - Decoding branding strategy - - Shifting brand gears to stay connected - - Power branding : unequal among equals. Includes bibliographical references.