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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 4th edDescription: xi, 211p.+ : ill. ; 23 cmISBN:
  • 0256214425
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19990811 HF5415.13 Available mma 24622

Includes bibliographical references and index.

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