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Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

By: Dillon, William RContributor(s): Madden, Thomas J | Firtle, Neil HMaterial type: TextTextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994. Edition: 3rd edDescription: xxii, 760p. : ill. ; 24 cmISBN: 0256105170Subject(s): Marketing researchLOC classification: HF5415.2 | D58 1994
List(s) this item appears in: Research References
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
Non-fiction RUS HF5415.2 D58 1994 (Browse shelf(Opens below)) Room use only 24617 00018386
Books Books Ladislao N. Diwa Memorial Library
Circulation Section
Non-fiction HF5415.2 D58 1994 (Browse shelf(Opens below)) c2 Available 49835 00018385

Glossary : p. 730 - 746.

Includes bibliographical references and indexes.

Donated by Ohio State University 11/23/2007 49835 copy 2

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