Marketing research / David A. Aaker, Geoge S. Day.

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Material type: Text

TextPublication details: New York : John Wiley, c1990.Edition: 4th edDescription: xiv, 739p. : ill. ; 24 cmISBN:

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List(s) this item appears in: Research References

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Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF5415.2	Available	mma		24615

Glossay : p. G-1 - G-14. Includes bibliographical references and index.