Marketing research / David A. Aaker, Geoge S. Day.
Material type:
- 0471613517
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.2 | Available | mma | 24615 |
Glossay : p. G-1 - G-14. Includes bibliographical references and index.