Marketing research / David A. Aaker, Geoge S. Day.

By: Aaker, David AContributor(s): Day, George SMaterial type: TextTextPublication details: New York : John Wiley, c1990Edition: 4th edDescription: xiv, 739p. : ill. ; 24 cmISBN: 0471613517Subject(s): Marketing research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
19990811 HF5415.2 Available mma 24615

Glossay : p. G-1 - G-14. Includes bibliographical references and index.

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