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Marketing research / David A. Aaker, Geoge S. Day.

By: Contributor(s): Material type: TextTextPublication details: New York : John Wiley, c1990.Edition: 4th edDescription: xiv, 739p. : ill. ; 24 cmISBN:
  • 0471613517
Subject(s):
List(s) this item appears in: Research References
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19990811 HF5415.2 Available mma 24615

Glossay : p. G-1 - G-14. Includes bibliographical references and index.

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