Retailing : an introduction / Robert F. Lusch, Patrick M. Dunne, James R. Carver.
Material type:
TextLanguage: English Publication details: Pasig City : Cengage Learning Asia, 2015.Edition: Eight edition; Philippine editionDescription: xxxi, 683 p. : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9789814633949
- 9814633941
- HF5429 L97 2015
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5429 L97 2015 (Browse shelf(Opens below)) | c1 | Room use only | 77257 | 00078342 | ||
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Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5429 L97 2015 (Browse shelf(Opens below)) | c2 | Available | 75057 | 00018402 | ||
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Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5429 L97 2015 (Browse shelf(Opens below)) | c3 | Available | 77258 | 00078343 |
Includes glossary (pp. 637-649) and index.
"Printed in the Philippines by ESP Printers, Inc.
"1st Philippine resprint 2015. This edition is reprinted with license from South Western, a part of Cengage Learning."--Copyright page.
Part 1 Introduction to Retailing -- Perspectives on retailing -- Part 2 Retail customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- Part 3 Market Selection and Location Analysis -- Market selection and retail location analysis -- Part 4 Managing Retail Operations -- Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and promotion -- Customer services and retail selling -- Store layout and design -- Part 5 Retailing Future -- Reframing retail strategy.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77257 NEJ PHP 728.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 12/16/2015 75057 NEJ PHP 728.00 copy 2
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77258 NEJ PHP 728.00 copy 3 2019-06-482 2019-1-0390
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