Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer.
Material type: TextPublication details: London : Kogan Page, c1992.Description: 230 p. : ill. ; 24 cmISBN:- 0749406976
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF415.15 | Available | mma | 9637 |
Bibliography : p. 213 - 218.