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Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang.
Material type:
TextPublication details: Iowa : Iowa State University Press, c1992.Edition: 1st edDescription: xvi, 392p. ; 24 cmContent type: - text
- unmediated
- volume
- 0813812976
- HF6161 F616C73 1992
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF6161 F616C73 1992 (Browse shelf(Opens below)) | Available | 48288 | 00018564 |
References : p. 371 - 384.
Includes bibliographical references and index.
Donated by Ohio State University 48288