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Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang.

Contributor(s): Material type: TextTextPublication details: Iowa : Iowa State University Press, c1992.Edition: 1st edDescription: xvi, 392p. ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
  • 0813812976
Subject(s): LOC classification:
  • HF6161  F616C73 1992
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Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF6161 F616C73 1992 (Browse shelf(Opens below)) Available 48288 00018564

References : p. 371 - 384.

Includes bibliographical references and index.

Donated by Ohio State University 48288

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