Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang.
Material type: TextPublication details: Iowa : Iowa State University Press, c1992.Edition: 1st edDescription: xvi, 392p. ; 24 cmContent type:- text
- unmediated
- volume
- 0813812976
- HF6161 F616C73 1992
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF6161 F616C73 1992 (Browse shelf(Opens below)) | Room use only | 48288 | 00018564 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
RUS HF5837 Ad9 1996 Advertising campaign strategy : a guide to marketing communication plans / | RUS HF5837 Se5 2002 Promotion and integrated marketing communications / | RUS HF5845 B41 2002 Silent selling : best practices and effective strategies in visual merchandising / | RUS HF6161 F616C73 1992 Commodity advertising and promotion / | RUS HF7631 R69 2002 Telecommunication for managers / | RUS HG153 F49 2003 Finance. | RUS HG1601 K16 1992 Money and banking / |
References : p. 371 - 384.
Includes bibliographical references and index.
Donated by Ohio State University 48288