Advertising and sales promotion strategy / Gerard J. Tellis.
Material type: TextPublication details: Reading, Mass. : Addison-Wesley, c1998.Description: xvii, 483p. : col. ill. ; 26 cmContent type:- text
- unmediated
- volume
- 0321014111
- HF5823 T23 1998
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 T23 1998 (Browse shelf(Opens below)) | Room use only | 24925 | 00018645 |
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Glossary : p. 437 - 453.
Includes bibliographical references and index.
Purchased 24925