Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.
Material type: TextPublication details: Australia : South-Western, c2002.Edition: 3rd edDescription: xxix, 553 p. : col. ill. ; 27 cmISBN:- 032406392X
- HF5415 Z6 2002
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415 Z6 2002 (Browse shelf(Opens below)) | c1 | Room use only | 26156 | 00018779 | ||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 Z6 2002 (Browse shelf(Opens below)) | c2 | Available | 26157 | 00018777 | ||
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415 Z6 2002 (Browse shelf(Opens below)) | c3 | Available | 49793 | 00018778 |
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HF5415 W21 1989 Financial aspects of marketing / | HF5415 W33 1988 Marketing / | HF5415 Z6 2002 Effective marketing : creating and keeping customers in an e-commerce world / | HF5415 Z6 2002 Effective marketing : creating and keeping customers in an e-commerce world / | HF5415.12 Ad1 1998 Electronic marketing @internet : marketing on the internet / | HF5415.126 B53 1989 Common sense direct marketing / | HF5415.126 St7 1988 Successful direct marketing methods / |
Glossary : p. 515 - 529.
Includes bibliographical references and index.
Donated by Ohio State University 11/26/2007 49793 copy 3