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Marketing essentials : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan, with Laura Valvatne.
Material type:
TextPublication details: Boston : Allyn and Bacon, c1993.Description: xxiv, 562p. : col. ill. ; 28 cISBN: - 0205143237
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Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415 | Available | apd | 48414 |
Glossary : p. 523 - 534. Includes bibliographical references and index.