Advertising principles and practice / William Wells, John Burnett, Sandra Moriarty.
Material type: TextPublication details: N. J : Prentice Hall, c2000.Edition: 5th edDescription: xvii, 562p. : col. ill. ; 28 cmContent type:- text
- unmediated
- volume
- 0130835714
- HF5823 W46 2000
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 W46 2000 (Browse shelf(Opens below)) | Room use only | 41938 | 00018822 |
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RUS HF5823 T41 2018 Theory, practice and techniques in advertising and sales management / | RUS HF5823 W46 1992 Advertising : principles and practices / | RUS HF5823 W46 1998 Advertising principles and practice / | RUS HF5823 W46 2000 Advertising principles and practice / | RUS HF5825 B34 1994 Words that sell : the thesaurus to help you promote your products, services, and ideas / | RUS HF5825 B64 1990 Fundamentals of copy and layout / | RUS HF5825 B95 1990 Advertising copywriting / |
Glossary : p. 535 - 541. Includes index.
Donated by Ohio State University 41938