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Effective marketing : creating and keeping customers / William G. Zikmund, Micheal D'Amico.
Material type:
TextPublication details: Minneapolis : West Pub., c1995.Description: xxxii, 604 p. : col. ill. ; 28 cmISBN: - 0314041621
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 20060120 | HB5415 | Available | apd | 22109 |
Glossary : p. 553 - 572. References : p. 573 - 572.