Promotion and integrated marketing communications / Richard J. Semenik.
Material type: TextPublication details: Australia : South-Western, c2002.Description: xxxix, 582p. : col. ill. ; 28Content type:- text
- unmediated
- volume
- 0324062532
- HF5837 Se5 2002
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5837 Se5 2002 (Browse shelf(Opens below)) | Room use only | 49234 | 00018871 |
Glossary : p. 555 - 566.
Includes bibliographical references and index.
Donated by Ohio State University 49234