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Advertising : its role in modern marketing / S. Watson Dunn ... [et al.].

Contributor(s): Material type: TextTextPublication details: Chicago : The Dryden Press, c1990.Edition: 7th edDescription: xxxi, 605p. : col. ill. ; 26 cContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0030307481
Subject(s): LOC classification:
  • HF5823  D78Ad9 1990
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5823 D78Ad9 1990 (Browse shelf(Opens below)) Room use only 23378 00018915

Glossary : p. 584 - 589.

Includes bibliographical references and index.

Donated by Ohio State University 23378

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