Advertising : its role in modern marketing / S. Watson Dunn ... [et al.].
Material type: TextPublication details: Chicago : The Dryden Press, c1990.Edition: 7th edDescription: xxxi, 605p. : col. ill. ; 26 cContent type:- text
- unmediated
- volume
- 0030307481
- HF5823 D78Ad9 1990
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 D78Ad9 1990 (Browse shelf(Opens below)) | Room use only | 23378 | 00018915 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
RUS HF5821 Og9 2019 Advertising and integrated brand promotion / | RUS HF5821 B66 1992 Contemporary advertising / | RUS HF5821 R74 1996 Advertising in contemporary society : perspectives toward understand / | RUS HF5823 D78Ad9 1990 Advertising : its role in modern marketing / | RUS HF5823 Sch8 1995 Strategic advertising campaigns / | RUS HF5823 Sh3 2014 Controversies in contemporary advertising / | RUS HF5823 St8 2004 Strategic communication principles / |
Glossary : p. 584 - 589.
Includes bibliographical references and index.
Donated by Ohio State University 23378