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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick.

By: O'Guinn, Thomas CContributor(s): Allen, Chris T | Semenick, Richard JMaterial type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c2000. Edition: 6th edDescription: xxxvii, 694p. : col. ill. ; 28 cmISBN: 0324006616Subject(s): Advertising | Advertising media planningLOC classification: HF5821 | Og9 2000
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
Non-fiction RUS HF5821 Og9 2000 (Browse shelf(Opens below)) Room use only 22737 00019021
Books Books Ladislao N. Diwa Memorial Library
Circulation Section
Non-fiction HF5821 Og9 2000 (Browse shelf(Opens below)) c2 Available 22738 00019022
Books Books Ladislao N. Diwa Memorial Library
Circulation Section
Non-fiction HF5821 Og9 2000 (Browse shelf(Opens below)) c3 Available 46414 00019023

Glossary : p. 655 - 667.

Includes bibliographical references and indexes.

Donated by Ohio State University 01/20/2006 22738 copy 2

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