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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c2000.Edition: 6th edDescription: xxxvii, 694p. : col. ill. ; 28 cmISBN:
  • 0324006616
Subject(s): LOC classification:
  • HF5821  Og9 2000
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Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5821 Og9 2000 (Browse shelf(Opens below)) Room use only 22737 00019021
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5821 Og9 2000 (Browse shelf(Opens below)) c2 Available 22738 00019022
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5821 Og9 2000 (Browse shelf(Opens below)) c3 Available 46414 00019023
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RUS HF5721 L56 1996 Lesikar's basic business communication / RUS HF5726 E16 2003 Business English for the 21st century / RUS HF5804 Ad9 1995 Advertising excellence / RUS HF5821 Og9 2000 Advertising / RUS HF5823 B41 1993 Introduction to advertising and promotion : an integrated marketing communications perspective / RUS HG173 G44 2001 Introduction to finance / RUS HG179 G18 2000 Personal finance /

Glossary : p. 655 - 667.

Includes bibliographical references and indexes.

Donated by Ohio State University 01/20/2006 22738 copy 2

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