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Promotion management and marketing communications / Terence A. Shimp.
Material type:
TextPublication details: Fort Worth : Dryden Press, c1993.Edition: 3rd edDescription: xxii, 682 p. : col. ill. ; 23 cmISBN: - 0030767482
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 20071123 | HF5415.123 | Available | apd | 55314 |
Glossary : p. 657 - 667. Include index.