Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty.
Material type: TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1998.Edition: 4th edDescription: xxi, 731p. : col. ill. ; 27 cmContent type:- text
- unmediated
- volume
- 0137833660
- HF5823 W46 1998
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 W46 1998 (Browse shelf(Opens below)) | Room use only | 51220 | 00019086 |
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Glossary : p. 705 - 713.
Includes bibliographical references and index.
Donated by Ohio State University 51220