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Advertising principles and practice / William Wells, John Burnett and Sandra Moriarty.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1998.Edition: 4th edDescription: xxi, 731p. : col. ill. ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0137833660
Subject(s): LOC classification:
  • HF5823  W46 1998
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5823 W46 1998 (Browse shelf(Opens below)) Room use only 51220 00019086

Glossary : p. 705 - 713.

Includes bibliographical references and index.

Donated by Ohio State University 51220

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