Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1996.Edition: 4th edDescription: xxvii, 738 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	19990811			HF5415.3	Available	mma		15544

Glossary : p. 706 - 721. Includes indexes.