Advertising : planning, implementation, and control / David W. Nylen.

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Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western Pub., c1993.Edition: 4th edDescription: xiii, 754p. : col. ill. ; 23 cContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823.0 N98 1993 (Browse shelf(Opens below))		Room use only	27748		00019097

Glossary : p. 721 - 737.

Donated by Ohio State University 27748