Exploring marketing research / William G. Zikmund.

By:

Material type: Text

TextPublication details: Australia : Thomson South-Western, c2003.Edition: 8th edDescription: xxi, 744p. : col. ill. ; 28 cmISBN:

Subject(s):

List(s) this item appears in: Research References

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20060120			HF5415.2	Available	apd		22108

Glossary : p. G716 - G728. References : p. 729 - 738.