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Exploring marketing research / William G. Zikmund.

By: Zikmund, William GMaterial type: TextTextPublication details: Australia : Thomson South-Western, c2003. Edition: 8th edDescription: xxi, 744p. : col. ill. ; 28 cmISBN: 0324181485Subject(s): Marketing research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
20060120 HF5415.2 Available apd 22108

Glossary : p. G716 - G728. References : p. 729 - 738.

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