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Exploring marketing research / William G. Zikmund.

By: Zikmund, William GMaterial type: TextTextPublication details: Philadelphia : Dryden Press, c1994. Edition: 5th edDescription: xxiv, 818p. : col. ill. ; 28 cmISBN: 0030981360Subject(s): Marketing research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
20071220 HF5415.2 Available apd 40297

Glossary : p. 773 - 783. Includes bibliographies and index.

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