Exploring marketing research / William G. Zikmund.

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Material type: Text

TextPublication details: Philadelphia : Dryden Press, c1994.Edition: 5th edDescription: xxiv, 818p. : col. ill. ; 28 cmISBN:

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List(s) this item appears in: Research References

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071220			HF5415.2	Available	apd		40297

Glossary : p. 773 - 783. Includes bibliographies and index.