Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: xxvi, 829p. : col. ill. ; 26 cISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20060120			HF5415.13	Available	apd		21402

Glossary : p. G1 - G13. References : p. 783 - 829. Includes index.