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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Pub., c1998.Description: xx, 316 p. : ill. ; 24 cmISBN: - 0803959702
| Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.127 | Available | apd | 24918 |
Includes bibliographical references and index.